1.Draw two columns in your book. In the first column, copy the following terms and in the second column, write down the definition of each term.
assets, business activity statement, business opportunity, cash flow statement, competition, demographic factors, entrepreneur, expenses, franchise, goodwill, gross profit, gross loss, incorporation, liabilities, liquidity, management, market research, net profit, net loss, owners equity, perpetual succession, promotion, revenue, revenue statement, target market.
Lesson 2
ENTREPRENEURS
Key Questions:
1.What are the reasons for and against being self-employed?
2.What personal characteristics are required to run a business?
3.What types skills are needed to run a business? Categorise them under FINANCIAL SKILLS, MARKETING SKILLS, OPERATING SKILLS
WATCH THE FOLLOWING YOUTUBE CLIPS ABOUT Sir Richard Branson.
1.Write up a ‘Know’ and ‘ Need to Know’ list about Richard Branson.
2.What personal characteristics shines out in Mr Branson as a business person?
Lesson 3
Answer the following questions:
1.What is the role of an entrepreneur?
2.Briefly outline the advantages and disadvantages of running your own business?
3.Choose a business you would like to own.What personal qualities do you think are needed to be successful in this business? Share your responses with a small group of students.
4.In groups of three or fours, identify someone who runs a successful small business. What qualities do you think he has that contributes to the success of his business?
5.CLASS DEBATE:
TOPIC: ” Women are better suited to running a small business than men”
Divide class into two groups. Assign roles.Those that are not debating can take part in researching for information.Every arguement must be substantiated by facts and sources of those facts.
6. Research on the contributions of women to business in Australia.Base your research on the following questions:
How many women run their own businesses in Australia?
What types of industries or businesses are they involved in?
What is their success rate?
Why have many decided to run their own businesses?
How much money do they invest to start their businesses?
What is meant by SOHO? Why is it so important in today’s world for women?
Define the following terms associated with promotion and selling. Also explain the importance of these terms to a person running a business (NOT FROM THE PERSPECTIVE OF A CONSUMER).
advertising, advertising media, below- the- line promotions, evaluating, market segmentation, materialism, monitoring, personal selling, product differentiation, product placement, promotion, promotion mix, public relations, publicity, sugging, target market, value ( for money)
Promotion and Selling
Watch the following Youtube clips and take notes on important marketing issues.
Follow up activity:
Topic: Product Differentiation:
1.What is meant by the term product differentiation?
2.List three examples of products that use the differentiation strategy.
3.Choose a product you are famaliar with and list the types of differentiation strategies to promote it.
____________________________________________
Work for Tuesday June 9th, 2009
4.Design an A4 print advertisement for a new model mobile phone that highlights its exclusive features.You may use desktop publising software or any other software to present the advertisement with text and graphics.You will be asked to present it to the rest of the class.When presenting you will also be asked to refer to the product differentiation of your mobile phone.You are also requested to explain your product in terms of the 4 P’s of Marketing ie Product, Price, Place and Promotion.
Complete the following sentences by filling in the correct word in the spaces provided.Write your answers in your exercise book.Have Mr Vuki mark your work before you proceed to the next worksheet.
Promotion & Selling Vocabulary Quiz
Name: ________________________________
Year 9 Commerce Quiz/Vuki
Definitions of Terms and Abbreviations for Promotion and Selling
1.The business of drawing public attention to goods and services.________________________________
2.Those relating to the individual, to how that individual lives or has lived and to how that individual actually behaves._______________________________
3.Attaching a brand mark or brand name to a product in order to distinguish it from other product variants.__________________________________
4.The counting or listing of inhabitants of a certain region done by a census enumerator commonly on a federal or state basis._______________________________
5.A business relation in which two parties compete to gain customers.______________________
6.Consumer markets are the markets for products and services bought by individuals for their own or family use.______________________________
7.Money obligated for goods and services received during a given period of time, regardless of when ordered or whether paid for.___________________________________
8.This is any collection of data: part numbers, product codes, customer information, etc. It usually refers to data stored on a computer.________________________________________
9.The act of gathering information from survey respondents._____________________________
10.Those relating to personal characteristics such as age, gender, social class, level of education, occupation and family status.___________________________
11.The sale of products by a producer direct to consumers with promotional efforts using direct mail, advertising, or telephone sales._______________________________
12.A specific group of consumers at which a company aims its products and services.____________________________________
13.The process of reducing a future amount to a present value. ___________________________
Word Bank
Advertising, Discounting, Competition, Branding, Direct Marketing, Data Collection, Behavioural Factors, Costs, Demographic Factors, Target Markets, Census, Consumer Markets, Database.
Name: ________________________________
Year 9 Commerce Quiz/Vuki
Definitions of Terms and Abbreviations for Promotion and Selling
1.Discretionary spending means spending determined by the Appropriations Committee and Congress.__________________________
2.The commercial activity of transporting and selling goods from a producer to a consumer____________________________________
3.In the case of uncertainty, expectation is what is considered the most likely to happen._____________________________________
4.Electronic Commerce. Refers to the general exchange of goods and services via the Internet.__________________________________
5.Those relating to the place or environment where that individual spends, or has spent, a proportion of their time._______________________________
6.The worldwide use of a name, term, sign, symbol (visual or auditory), design, or a combination thereof to identify goods or services of a seller and to differentiate them from those of competitors.______________________________
7.The economic and social process whereby local markets and cultures are increasingly dominated by global markets and culture.___________________________________
8.That which is produced, then traded, bought or sold, then finally consumed._____________________________________
9.The management of both inbound and outbound materials, parts, supplies, and finished goods.
10.Studying who purchases a product, the reason for the purchase and the purchaser’s reaction to changes in quality and price._______________________________
11.Market research has sometimes been distinguished from marketing research, to mean the collection of data about markets by means of surveys.___________________________
12The division of a market into distinct groups of buyers or decision makers._______________________________________________
13.Total sales of an organisation divided by the sales of the market they serve.________________________________________________
Word Bank
Market Share, Market Research, Goods, Discretionary Spending, Market Segmentation, Logistics, Globalisation, Expectations, Global Brand, Market Analysis, E-commerce, Distribution
Name: ________________________________
Year 9 Commerce Quiz/Vuki
Definitions of Terms and Abbreviations for Promotion and Selling, Geographic Factors,
1.It refers to the management process which identifies, anticipates and supplies customer requirements efficiently and profitably._______________________________
2.Produced and distributed in large quantities and intended to appeal to the widest range of consumers.____________________________
3.A condition or situation in which something is required or wanted_______________________
4.A niche market is a focused targetable portion (subset) of a market sector.________________________
5.A formal agreement with a third party to perform a function for an organization.______________________________
6.Means a capacity within an * aged care service for provision of residential care, community care or flexible care to an individual.________________________________
7.In finance, a position may be: a commitment to buy or sell a given amount of securities or commodities; the amount of securities or commodities held by a person, firm, or institution; or the ownership status of a person’s or institution’s investments.____________________________
8.The amount of money needed to purchase something._________________________
9.Conducting research to collect new data to solve a marketing information need.________________________________________
10.The distinguishing of substitute products from one another by advertising and the like._________________________________
11.Encouragement of the progress or growth or acceptance of something._______________________________________
12.Is the practice of dividing groups via particular psychological traits for the purpose of marketing to these markets. Segmentation takes place via consumer lifestyle, personality, or social class. An example would be a company needing to market gold golf clubs to a specific golfer belonging to an expensive membership based country club. ______________________________________
13.A degree or grade of excellence or worth._________________________________________
14.Is an approach that focuses on developing a series of transactions with consumers. _____________________________________________
Definitions of Terms and Abbreviations for Promotion and Selling)
1.Market for private customers and clients in small- and medium enterprises business.____________________
2.Person doing a retail business, known to the trade and public as such, and selling in commerce to any user or consumer.___________________________
3.The state of being purchasable; offered or exhibited for selling._____________________
4.This is when you use information that has already been conducted for your marketing research._______________________________
5.That which is produced, then traded, bought or sold, then finally consumed and consists of an action or work._______________________________
6.Alliance between companies, primarily for the purpose of achieving cost efficiencies, and to allow them to become more competitive in the face of rapid changes and pressures in the market._______________________________
7.A Supplier provides production and sales of finished goods bought by a Participating Company.___________________________
8.The management of the components, manufacturing and distribution of a manufactured commodity.______________________________________
9.An economic term which describes how a raw product is processed into a product which is of more value than the material in its raw state.__________________________________
10.In economics, a want is something desired, distinct from a need which is something that is necessary.__________________________________
11.A protection plan generally paid for by the seller, which protects the buyer against major repair expenses and breakdowns. Warranties are assigned to specific items, usually major appliances or systems on the property._______________________________________
12.Wholesaler: party that distributes manufacturers’ products to retailers and other distributors.________________________________________
13.Securities backed by specific assets, payments on which derived from cash flows of underlying assets, such as auto loans, credit card receivables, home equity loans, and student loans.______________________________________
14.A general term encompassing the use of hardware, software and services to create, store, retrieve, transfer, process and present information. IT projects typically involve the introduction or enhancement of systems or technology to meet a particular business need.________________________________________________
15.Location in a merchant establishment at which the sale is consummated by payment for goods or services received.________________________________________
In groups of four’s , design a television advertisement to promote your school.Think about the scenario to be filmed, the dialogue, the overall message and the song /music that will accompany your advertisements.Think too about aspects of your school which might appeal to people in your local area.(Imagine that there is a high competition in the area between the schools to attract students into Year 7 and maintaining them throughout Year 12. A lot will depend on your advertisement about Parramatta Marist.)
1.Prepare your advertisement storyboard.Plan out the scenes to be filmed,the dialogue, overall message, music and song.
1.Explain how market segmentation and target markets are linked?
2.What is the purpose of market segmentation?
3.Determine the target market for the following:
(a) Coca Cola
(b) Rolls Royce
(c) Levi Jeans
(d) Year 10 Maths textbook
(e) Business Review Weekly
4.Once the total market has been segmented, a business selects a target market.List the different ways a market maybe segmented.
5.Explain why having a clear understanding of the target market improves the success of a business’s promotion strategies?
6.Here are five different market segments:
(i) Young married couple,no children.
(ii)Female teenager, part-time worker
(iii) Older single person, retired.
(iv)Younger single person, male working.
(v) Male teenager,full-time student
Listed below are ten products.Copy the list of products into your notebook and beside each of them, write the most appropriate market segment.
(a) Financial advice: ________________
(b)Ballet tickets: ___________________
(c) Bus Tour: ______________________
(d)Dolly Magazine: _________________
(e)Health Insurance:________________
(f)Sony MP 3:______________________
(g) Victa Lawnmower:_______________
(h) School textbook:________________
(i)Computer:______________________
(j)Furniture:______________________
7.Henry Ford’s famous promotion slogan was that the customer could have the car in any colour he or she wished,”as long as it was black’.This meant that customer wishes were not considered.Why is this approach to selling not appropriate today?
8.Outline the difference between the mass market and the niche market.Provide examples of both types of market.
INVESTIGATE:
In pairs, conduct a survey at school of 30 students to find out eg what type of food they eat at lunch etc.Present your results in the form of graphs according to Year group using wordproceesing and powerpoint.Provide a conclusion.
Question 1-20 – Multiple Choice – 20 marks( All Chapters on Nature of Business and (Key Business Functions – Interdependence of Business Functions,Operations and Marketing chapters only
Question 21 – 25 – Short Answer Questions -40 marks ( All Chapters stated above)
Question 26 – Extended Response- 20 marks-Nature of Business
Go through your syllabus dot points and also review all your definitions in the above chapters.
Watch and critique the following videos.What new information have you learnt about consumers? What tricks are used by businesses to entice consumers to buy their products or services? How does advertising work on our human emotions? Write your answers in your exercise book.
Work for Friday February 20th 2009 – CONSUMER PROTECTION
1.View the 5 Youtube clips posted on the blog. List 2 things you have learnt from each clip.
2. Go to Learning to..and answer questions 3 and 5 on page 14 of the textbook and also questions 4 and 5 on page 17 of textbook.
3.Visit www.scamwatch.gov.au Click on the scam games and scam simulator icons.Watch how easy it is for you to become a victim of a scam.
Homework
Collect 5 advertisements from a magazine or newspaper and paste into your exercise book.Discuss the trick or strategy used by the business to entice you to buy. eg colour,print size,location,price etc.Write your answers in your exercise book.
1.Complete work from Thursday.Make sure that you are famaliar with all types of retail outlets, factors that affect our consumer decisions and types of scams and rip-offs that consumers can fall victim to.
CONTRACTS
1.Define the term contract.
2.Why are contracts important when making a business deal with someone.
3.List and explain the types of contracts that prevail in society.
4.List and explain the features of any contract.
5.When making a business deal with someone,will you sign a contract or not.State your reasons.
6.Define the term’ cooling off period’.
7.Go to www.moneystuff.fairtrading.nsw.gov.au and create abrochure that advises consumers on :
their rights to a refund
advice when buying on the internet
their rights for shopping bag searches
Follow the prompts on the website www.fairtrading.nsw.gov.au
youth
school projects
facts and fallacies
Make sure you include information on these topics for yur brochure
dual pricing items
items scanned incorrectly
signed contracts and cooling off period.
Presentation will be conducted in class next week.
Homework
Complete work on pages 16,18,19 and 20 in your homework book.
2.Check Students Brochure advising consumers of their rights.
3.Review exercise: name the organisations created by both the state and federal governments including non-government organisations that assists consumers with their rights.
4.Answer Learning About Questions 1-6 page 20 in textbook.
5.Read page 22 & 23 in your textbook and answer Learning About Questions1 & 2a,b,c,e on page 23
Watch the following youtube clips on small claims and summarise the information in your exercise book.
Work for Tuesday 3/3/09
Vocabulary
1.Define the following commercial terms .Write your answers in your exercise book.
When buying from a store, many types of payments maybe accepted in exchange for the goods wanted by the consumer.These may come in the form of cash (pay money while taking the goods)or credit ( take the goods but pay later). In your exercise book, explain what these forms of payments are:
CURRENCY, CHEQUES, LAY-BY, DEBIT CARDS, LOANS, CREDIT CARDS,STORE CHARGE CARDS, BOOK UP, ELECTRONIC FUNDS TRANSFER AT POINT OF SALE (EFTPOS)
Also state one advantage and one disadvantage of each type.
3. Answer Learning About Q 1-9 page 26 in textbook.Write your answers in your exercise book.(Complete for homework)
________________________________________________
Work for Friday 6/3/09
Date: Friday 6th March
Task: Parties to a Cheque
1.Students define the following terms associated with the Cheque system of payment in their exercise books
oCheque
oDrawer
oDrawee
oPayee
oPost-dated cheque
oNot Negotiable cheque
oCrossed cheque
2.You presented the three types of cheques listed below over the counter at the bank today expecting to receive cash instantly.Explain the probable outcome for each.State your reasons.
a cheque that is dated to be cashed on only on March 20th 2009 or 6 months from that date
a cheque that has Pay Cash or your name as the payee printed on it and carries today’s date
a cheque that has the words not negotiable with two parallel lines drawn on the face of it but carries today’s date
3.Why is it important that the amount in words must agree with the amount in figures?
4.Why is it also important to draw a line between the $ and cents in the amount in figures
eg $400—-00?
5.What is forgery? How can it be prevented when writing out your cheque to pay someone?
6.If i find a cheque that has Pay Cash written on it,can I cash it at the bank? State your reasons.
7.If i find a cheque that is addressed to you and has the words Not Negotiable with two parallel lines printed on it,can I cash it at the bank? State your reasons.
8.Students to use ‘word paint’ or ‘photo shop’ on their assigned laptop to design their own designed cheque leaf. Use the name of an imaginery bank as the drawee.The cheque must have all the necessary details. ie the drawer,drawee,payee,date,amount in figures,amount in words to the value of $1000 etc.You can follow the example in your textbook. You must not copy the one in the textbook. You must save it on your USB and print it in colour at home for an A4 size for presentation on Monday.
Homework:
They need to complete activities on page 28,29 and 30 in their homework book.
List the types of jobs that receive the following types of income listed below:
WAGES, SOCIAL WELFARE PAYMENTS, COMMISSION,SALARY, FEE, PROFIT, ROYALTIES, RENT RECEIVED AND POCKET MONEY.
3.Watch the following youtube clips of how income can be generated around the world and list some of your possible income generating projects or activities that can earn you an income.
________________________________________________
WORK FOR WEDNESDAY MARCH 25th 2009
1.Review of work from 17/3/09 and 20/3/07.Make sure that you are famaliar with all these commercial terms associated with Personal Finance.
2.SPENDING and SAVING INCOME
(a)EXPENDITURE: Distinguish between
Fixed expenses
Variable expenses
(b)Whta is meant by the following terms
PAYG
GST
Superannuation
Rent
Institutional fees
Utilities
(c) List five of your home expenses under the Fixed and Variable Expenses
(d) Why is it important to keep track of all our expenses.What might happen to a person who loses track of their expenses?
Homework: A couple is having a baby soon.Since both are young, they have come to you for advice about certain expenditures in preparation for the baby’s birth before, during and after. List all the expenditures they have to pay for.Differentiate this between fixed and variable.
(i) the total amount of interest alone paid to the lender over the period of the loan.
(ii) the amount of fortnightly and monthly payment over the loan period
a) A $385,000 loan at 7.88 interest per annum paid over 25 years
b)A $385,000 loan at 7.88 interest per annum paid over 15 years
c) A $385,000 loan at 7.8 interest per annum paid over 10 years.
d) A $385,000 loan at 7.88% interest per annum paid over 5 years.
(iii) How can a borrower reduce the amount of interest that they have to pay a lender for the amount they have borrowed.
(iv) Complete activity on pages 41-43 in your homework book.
2.Identify some economic risks that people face daily.
3.What is the difference between health insurance and life insurance?
4.How does an insurance company determine what premium it must charge policyholders?
5.Determine whether the following statements are TRUE or FALSE. ( For each answer you have given, justify why you have made your choice)
a).The main purpose of insurance is to spread the risks.
b) Comprehensive motor vehicle insurance only covers the damage to other peoples’ cars.
c) A premium is the amount a person has to pay for an insurance policy.
d) Accident and sickness insurance will protect a person’s income.
e) Insurance is only for the wealthy people.
f) Life insurance is more important for men than women.
g) You do not need to worry about insurance if you are young.
h) It is better to take a risk than pay a premium for insurance.
i) Insurance is a better protection than savings against possible personal issues.
6.Research 10 insurance companies operating in Australia and compare their premiums for the different policies.
INSURANCECOMPANY
HEALTH
CAR INSURANCE
LIFE INSURANCE
INCOME PROTECTION
HOME INSURANCE
NRMA
AAMI
ING
ALLIANZ
AMP
etc
Homework:
Look through newspapers and business magazines and cut out advertisements for insurance companies. Paste them into your book. Beside each one,identify the type of insurance being offered. What type of protection are they offering.
